Serie Expert - Vitamino Color Shampoo

This is NOT SULFATE FREE

I really wanted to love and believe this product worked. But I don’t know how is SODIUM LAURETH SULFATE not listed on the ingredient list online, this is the SECOND ingredient on the list on the actual bottle. My hair turned yellow within two weeks of colouring it. Very disappointing, and it is so expensive.

Surprisingly great

Very, very good shampoo if you have long, fragile, damaged, colour-treated hair. You know that feeling you get during your first post-colour hair wash (i.e., rough and hard to detangle)? I barely feel it now. My hair feels silky all the time. I've tried close to 50 shampoos and this is in my top three. It's better than most products that cost 3x as much and has a nice, unobtrusive scent. The conditioner and multi-purpose spray are good too but the shampoo is remarkable.

smells great!

smells amazing. I love a shampoo that really leaves your hair feeling clean. this was it! I noticed how shiny my hair was after using as well which was great. convenient pump packaging was also a plus.

I really like this set. I will be buying again. I plan on buying more products from this line

DO NOT LISTEN TO THE ONE STAR REVIEWS

I recently switched to L’Oréal from Olaplex by the recommendation of my hairstylist of 20+ years in the business and I have to say my hair has never looked nor felt healthier

This shampoo is really nice and cleans well but it feels like it takes forever to rinse out. It doesn’t leave a residue or feeling weighed down though which is great. The scent is subtle.

Smoothing color protection

L’Oréal Professional’s Vitamino Color Shampoo is enriched with resveratrol to preserve hair color, while protecting from breakage and improving shine. I found this shampoo to be a nice addition to my shower routine and I feel like my hair is so much nicer after I’ve used it. And I like the light, sweet berry scent, too.

Great for retaining color

I am pleasantly surprised with this. I color my roots at home and usually the color starts getting stripped by two weeks. I colored my hair 4 weeks ago and it's only showing my regrowth and no stripped color. The scent is very subtle and pleasant.

Love this! A must have!!

Super hydrating and great for color treated hair. I have dry thin hair and this didn’t weigh it down. Nice calm scent to it. This is a great addition to my hair care routine, and I can see it working for almost any hair type. Definitely give it a try! Nicely priced but feels higher end.

I've fallen head over heels for this shampoo! The scent is an absolute delight, reminiscent of sweet berries. It's like a fragrant fruit garden in my shower. But beyond the aroma, it works wonders. My color-treated hair has never felt so soft and manageable; it's like I just stepped out of the salon. The shine is remarkable, and I've noticed a significant reduction in breakage. It's become my secret weapon for maintaining that salon-fresh look between visits.

I love it!

I had an awesome moment using the shampoo and conditioner from this line. Together they gave me the softest hair and it was really easy to detangle. I would absolutely purchase this product and used on my dyed black hair. It’s great!

Love this shampoo

My favorite product of the line! Not heavy but still moisturizing and I love the scent. Allowed me to go three days between washes even with my fine hair.