Mildes Shampoo

Virtue® Smooth Shampoo is a game-changer for frizz-prone hair, delivering both cleansing and smoothing benefits in one step. Infused with Alpha Keratin 60ku®, it works like an in-shower treatment to repair and refine the hair cuticle, reducing frizz while locking in moisture and shine. Unlike many smoothing shampoos, it doesn’t weigh hair down or leave a greasy residue, making it suitable for all hair types, including color-treated and chemically processed hair. The formula lathers well, rinses clean, and leaves hair feeling soft, manageable, and noticeably smoother. If you’re looking for a salon-quality shampoo that tames frizz and enhances shine, this one is worth trying!

Obsessed!!!!!!

First off, the bottle is so cute :) the shampoo is so good, little goes a long long way and I have long thick wavy hair! You don’t need much product at all and it lathers beautifully. The scent is so amazing!! I love this shampoo and highly recommend

this product definitely surprised me. it lives up to the claims so far. i’m a curly girl (3c/4a) and i get frizz time to time. this shampoo made my curls feel and look so smooth after shampooing! i went on the straighten my hair and wow..idk if the shampoo contributed to the sleekness of my style but my hair came out bomb!

A must try

I absolutely love this shampoo! It makes my hair incredibly soft and looks so shiny and healthy. A little bit goes a long way as this really lathers very well. I have semi thick, course hair. I hope they make this in a bigger bottle soon.

3C Curly hair approved

First time using this brand and don’t regret it. My curls are type 3C with different textures and very prone to frizz, I shampooed twice (as usual) and really liked how smooth and easy to manage my curls felt before conditioning. Definitely will try more products of this line.

need it

It lathers so nice (like, you actually feel clean without needing half the bottle), and right after rinsing, my hair already feels so much softer and less frizzy. Like I could almost skip conditioner?? (But I won’t because I love the matching one too lol).

I’ve been using the Virtue Smooth Shampoo, and it’s been great for my hair. It leaves my hair feeling clean but not stripped, and it really helps with frizz. My hair feels softer and smoother after each wash, and I’ve noticed it looks shinier too. The scent is light and pleasant, not overpowering. Overall, it’s a solid shampoo if you want smoother, healthier-looking hair.

My hair is fine and wavy . I like virtue products because it gives a good hair cleanse while making your hair soft and shiny. My son in the other hand has straight and coarse hair . His hair looks more manageable and not frizzy. The bottle is small but a little goes a long way. 10 out 0. Go buy it !

Must have

I love this shampoo. It works well for my frizzy hair. Just a little bit is enough for all your hair. It leaves my hair very soft and frizz-free. I have wavy hair. I highly recommend it.Would love for it to have a better scent

A shower must have!

I have love and used this shampoo and as a curly, dry haired gal I can say with confidence this line is one that works wonders for my hair. It truly looks and feels softer and more manageable. I will always keep coming back to Virtue.

Beyond elated to find this truly smoothing haircare line. I have extremely coarse, textured frizzy hair that never really looks much unless I spend a ton of time straightening/ironing/curling - while all those heat treatments cause damage. So usually I just let my birds nest be. This shampoo, followed by the smoothing conditioner definitely helped tamed my locks. Obviously for a polished look I still need some heat treatment but nowhere near as much as before.

Great shampoo!

I love this shampoo! It really made my hair feel soft instantly. It smooths it out and makes it much more manageable. It also smells great and the bottle design is great! I would highly recommend this.